Enza Lacherdis | Designer
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Sunnylife

Sunnylife are the global leaders for fun in the sun. As a brand, they sell our Aussie lifestyle to the world by offering products and accessories to enjoy summer year after year.

Website  |  Instagram

I ran a workshop with key stakeholders to develop the Sunnylife brand strategy.

I ran a workshop with key stakeholders to develop the Sunnylife brand strategy.

I Art Directed the 2018 Spring/Summer photoshoot on location and in studio.

I Art Directed the 2018 Spring/Summer photoshoot on location and in studio.

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As Head of Design, I led and managed the creative team to design all assets and style guides for the season. Starting with seasonal moodboards.

We then developed season colour palettes, icons and patterns

We then developed season colour palettes, icons and patterns

With the help of our talented designers, Spring/Summer 1819 was developed with over 20 season icons, 7 season patterns, 600 products and packs

With the help of our talented designers, Spring/Summer 1819 was developed with over 20 season icons, 7 season patterns, 600 products and packs

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All this was followed by the design and roll out of an entire seasonal campaign worldwide

All this was followed by the design and roll out of an entire seasonal campaign worldwide

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