I started with Hunter & Chase from the very beginning as the lead creative. I helped developed a brand strategy—everything from brainstorming the brand name to styling photoshoots.
The logo was hand lettered and inspired by adventure, eluding to that feeling of curiosity when roaming streets while travelling.
Using the brand values at the core of each design decision, the brand look and feel was designed to reflect aesthetics of quality, simplicity and beauty in nature.
I developed the online shopping store as a responsive website. This included a content-management system, allowing the client to monitor and update items.
I art directed photoshoots and designed the 2016 Spring/Summer Lookbook for their first collection.
